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Author: Jeremy N. Sheff

Brand Renegades

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By Jeremy Sheff*

A pdf version of this article may be downloaded here.

Introduction
I. Whence the Renegade?
II. The Renegade in Our Midst
A. Adoption and Co-Option
B. Reality Bites
C. Cutting Loose
III. The Legal Limits of Social Brands
A. Trademark Law’s Expansion
B. The Brand Renegade at the Outer Limit
C. Drawing a Line
Conclusion

 

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Jeremy N. Sheff February 1, 2012 JIPEL Vol. 1 - No. 1
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