Brand Renegades By Jeremy Sheff* A pdf version of this article may be downloaded here. Introduction I. Whence the Renegade? II. The Renegade in Our Midst A. Adoption and Co-Option B. Reality Bites C. Cutting Loose III. The Legal Limits of Social Brands A. Trademark Law’s Expansion B. The Brand Renegade at the Outer Limit C. Drawing a Line Conclusion Continue reading →
